WHO COULD BENEFIT FROM MEDIA LIBRARY'S SERVICES?  

Public Relations Professionals and Businesses

  • Track the effectiveness of advertising campaigns

  • Capture positive press for archives and for promotional use           

  • React to negative publicity and monitor crisis situations

  • Using our metrics, put a dollar value on the services you provide

Chambers of Commerce and Visitor's Bureaus

  • Gauge coverage of conventions to aid in assessing financial implications for city

  • Evaluate branding campaigns

  • Gauge dispersal of public messages

  • Capture positive press for archives and for promotional use

  • React to negative publicity and monitor crisis situations

Hospitals & Health Departments

  • Track trends in public health

  • Gauge distribution and effectiveness of health alerts

  • Monitor your competition

Schools, Colleges, & Universities

  • Capture press that showcases educational values, achievement, and community involvement

  • Track trends in education

  • Track coverage that affects public perception      

Government Agencies and Municipal Governments

  • Chart publicity pushes

  • Measure distribution of public messages

  • Capture positive press for archives and for promotional use     

  • React to negative publicity and monitor crisis situations

Arts Groups and Entertainment Venues

  • Capture reviews, pre-show features, and event coverage
Lawyers and Investigators
  • See footage of accident, crime and disaster scenes.

Note:  reports and video may be used for file or reference purposes only.  In order to use these in court, you must subpoena the stations.

Law Enforcement

  • Use interview footage to train officers to interact with the media

  • Keep tabs on public perception of your department

Political Candidates

  • Measure media perception

  • Quickly identify and respond to negative messages

  • Monitor opponent's coverage

Individuals

  • Your child or grandchild was on the news.  Who wouldn't want a copy?!

But we record broadcast news ourselves . . .

Media Library works in partnership with many organizations that record the local news themselves.  We provide text reports that show the date, time, station and text summary of news coverage.  This frees your staff from the tedious job of watching hours of footage each day.  The money saved more than offsets the cost of monitoring.

 

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